Now vs. Later

Why Choose Us? Rethinking Dealer Ad Spend

Dealers spend huge sums of money on advertising, aiming to drive deals NOW. Yet, with traditional methods, over 80% of that spend ends up targeting deals for LATER.

What if you could flip the script? Imagine reallocating 80% of your spend to customers shopping NOW. Would you make the switch?

Every dollar spent on customers who aren’t actively shopping for your product or service is a deliberate choice to spend branding, not selling.

When deciding how to allocate your marketing dollars between branding and selling now, the key is balancing long-term growth with immediate revenue. 

1. Immediate Sales Focus (70-80% of Budget)

Invest the majority of your marketing dollars in strategies designed to generate immediate, measurable results, like Virtual Showroom. These dollars should focus on:

• Engaging fully identified  customers actively shopping today.
• Driving immediate traffic and sales to your dealership.
• High-ROI activities that deliver measurable,      short-term gains.

Virtual Showroom is the ideal solution here because it eliminates ad waste by connecting you directly with customers searching to buy or need service now.  

2. Long-Term Branding (20-30% of Budget)

Dedicate a smaller percentage of your budget to branding initiativesthat keep your dealership top-of-mind for future customers. This includes:

• Building trust and awareness within your community.
• Investing in social media presence, video ads, and partnerships to highlight your unique value proposition.
• Supporting campaigns that reinforce your dealership's reputation as the go-to choice for automotive needs.

Don’t spend more, spend better!

Need help refining your strategy? Let’s chat! Schedule a demo here and see how Virtual Showroom can help you optimize your marketing budget for today and tomorrow.