Traditional and outdated data

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If a customer isn’t shopping right now, then any dollar spent on them is branding—not selling.  Is that what you signed up for? 

Here’s how your current ad spend breaks down per $100 spent:

• In-Market Predictive: $79.50 is on branding.
• Equity Campaigns: $94.70 - branding.
• DMS Data: $96.40 - branding.
• CRM Campaigns: $96.60 - branding.
• Make/Model Targeting: $97.70 - branding.
• Demographic Targeting: $98.10 - branding.

Branding Won’t Pay Today’s Bills—Selling Will

You 2 choices.  Where would more NOW deals come from? 

· 100% of the customers who are car shopping 

· 20% of the customers who are car shopping

Anything less than a fully identified customer shopping now is a branding decision.

Ready to flip the script?